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The Four Keys to Twitter Marketing for Home Inspectors

By MikeJewett - Posted on May 5th, 2009

This post is geared towards home inspection professionals, but can be tweaked to apply to any industry. Please feel free to share this with others!

In the home inspection business, I hear all the time about how someone doesn't want to use Twitter because of its uselessness, pointlessness, or that they simply don't "get it".

I didn't "get it" either until recently.

The main problem stems from people's perception of Twitter- people posting inane thoughts about eating potatoes or combing their hair or what TV show they're watching. While there are people who do that, you don't have to and, as a business, there are many great reasons to start using Twitter today.

Imagine, as a home inspector, having the ability to get hundreds of people of your choosing listening to your message without worrying if you're spamming them. In fact, they've actually requested to hear from you! This is Twitter marketing.

KeyThe first key to marketing on Twitter is to build your base- build a base of real estate agents, insurance agents, real estate attorneys, builders, bankers, marketers, countless potential home buyers, other home inspectors; anyone you would want to get a referral, call, or email from! You can build a following on Twitter MUCH faster than a blog or elsewhere. It takes ages to get a decent RSS subscriber list going from your blog; it takes much less time to get up to hundreds of followers on Twitter (thousands if you do it a long time or if you're a well known "brand", if you will). Use Twitter's easy search engine and you can look up keywords to your liking. Find who you're looking for, follow them, make comments to them (type @username and the comment where username is their Twitter name) and ask for them to follow you back. Once people are following you, they all see your posts. A simple search such as "Texas Realtor" could find you Realtors from Texas. Don't forget to follow their followers and who they follow too! You can also subscribe to your searches using RSS feeds- and it helps! Automation is good!

KeyThe second key to marketing on Twitter is being found. At least once a day, post your company name, phone number, email, website, what you do, your location, and where you cover. Be as specific as possible, and use as many relevant keywords as possible. It may take a couple of posts to do it, but it's worth it. If you can get all of that into one post- even better! Then, if someone on Twitter is looking for a home inspection company in your area, you're golden!

KeyThe third key is finding your audience. Use search to your advantage! Subscribe to feeds of search terms such as "moving to X" where "X" is your city/town/area, and you can reply to the user and offer them your help. Send them a link to helpful tips on your website and you just may have a client.

KeyThe fourth key is cross-posting! Increase your SEO. Putting a Twitter feed on your blog helps grow your Twitter base. Tweeting your blog posts with links brings people to your blog. It's multi-beneficial.

If you are a home inspector, use these keys to unlock the potential of Twitter. Have a plan of action- build your base, get found, find your audience, cross-post, keep your posts on-point, and post once a day (or more) to be sure you're found in Twitter search engines, and you'll be getting jobs and referrals before you know it!

You can follow me on Twitter @jaxhomespy. I promise I'll follow you as well!

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